It's something we continually hear, "Bees and other invertebrates are dying at an alarming rate", but is anyone really doing anything about it? If something is not done we could see the extinction of over 150,000 species of bugs by 2050, and these bugs are essential to our survival. J. Crew has partnered with Buglife to help raise awareness of this issue and has pledged to give 50% of the sales from this project to this very important cause.
Here are just a few quick facts about bugs:
- One in three mouthfuls of our food depends on insect pollination (strawberries, raspberries, apples to name just three) Honey, chocolate, strawberries, silk – just some of the things that wouldn't exist without invertebrates
- Ninety per cent of wildflowers (almost all of them) would become extinct if there were no bugs pollinating them We eat 20 million tonnes of bugs every year (such as lobsters and prawns – yes, they’re invertebrates too!)
- Bugs break down and recycle waste, help to clean our fresh water and eat rotting fruit. Worms and other bugs in the soil break down vegetation and enrich the soil, when they die they enrich it more with their own bodies.
- Bugs have an essential role in creating healthy soil. Without healthy soil we couldn’t grow enough food to feed ourselves.
- Bugs are food for wild animals and birds. No bugs – no songbirds, no badgers, no frogs, no otters, no freshwater fish… our countryside would be empty and silent.
Checkout the collection on www.jcrew.com