Apple Announced A LOT today.

Every September I get as excited as a kid in a candy store, I love Apple events and I always look forward to the event in Cupertino. Watching Steve introduce the world to what would become everyone's most prized possession back in 2007 forever changed the personal tech landscape and ignited my passion for tech. Apple continues to create beautiful and masterfully designed pieces, here are some of the newest additions to their line up that were announced today. Let me know in the comments below which device you're most excited for. 

Apple TV 4K - starting at $229


Apple's newest iteration of the Apple TV now includes 4K and High Dynamic Range (HDR), the new unit delivers a stunning cinematic experience at home — featuring unbelievably sharp, crisp images, richer, more true-to-life colors, and far greater detail in both dark and bright scenes. Users will be able to view a growing selection of 4K HDR movies on iTunes as well as access 4K content from Netflix and Amazon Prime. Customers will be able to order Apple TV 4K beginning Friday, September 15, with availability beginning Friday, September 22. Check it out here.

Apple Watch Series 3 - starting at $519


Apple also updated the Apple Watch, adding built-in cellular to what has become the number one watch in the world overtaking Rolex. The third-generation Apple Watch is also an amazing health and fitness companion with intelligent coaching features, water resistance 50 meters and a new barometric altimeter that measures relative elevation. They've managed to make the best watch even better. Customers will be able to order Apple Watch Series 3 (GPS + Cellular) beginning Friday, September 15, with availability beginning Friday, September 22. Check it out here.

iPhone 8 and 8 plus - starting at $929


Apple has updated their current design by adding a glass and aluminum enclosure in three colours: gold, silver and space grey. For those of you that just aren't ready to get rid of the home button this is the phone for you. New single and dual lens 12-megapixel cameras create outstanding photos with vibrant, realistic colors and more detail. Apple also introduces Portrait Lighting on iPhone 8 Plus for stunning portraits in five different lighting styles. The glass backing also allows the iPhone 8 to charge wirelessly. iPhone 8 and iPhone 8 Plus will be available for pre-order beginning Friday, September 15  and in stores beginning Friday, September 22. Check it out here

iPhone X - starting at $1,319


The moment you've all been waiting for, the phone that we've seen leaks of for the past couple months is finally revealed in all it's glory. iPhone X features gorgeous all-glass design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilization.

iPhone X introduces a revolutionary design with a stunning all-screen display that precisely follows the curve of the device, clear to the elegantly rounded corners. The all-glass front and back feature the most durable glass ever in a smartphone in silver or space grey, while a highly polished, surgical-grade stainless steel band seamlessly wraps around and reinforces iPhone X. A seven-layer colour process allows for precise colour hues and opacity on the glass finish, and a reflective optical layer enhances the rich colours, making the design as elegant as it is durable, while maintaining water and dust resistance.

Apple has also added Animojis, which animates your expressions in 12 different emjoi faces using the TrueDepth camera. Due to the removal of the home button Apple has created Face ID which will be used to unlock your phone rather than Touch ID. Face ID revolutionizes authentication on iPhone X, using a state-of-the-art TrueDepth camera system made up of a dot projector, infrared camera and flood illuminator, and is powered by A11 Bionic to accurately map and recognize a face. These advanced depth-sensing technologies work together to securely unlock iPhone, enable Apple Pay, gain access to secure apps and many more new features. Customers will be able to order iPhone X beginning Friday, October 27, with availability beginning Friday, November 3. Check it out here